At the core of UBDI’s mission, we aim to help anyone, anywhere own and earn from their data. With this focus, sometimes it’s hard to compare what we’re doing, since much of it hasn’t been done before. In this post, we’ll try and compare some of our product with those we consider to be our competitors.
We love Brave browser because of their commitment to privacy and their early traction has helped pave the way for others to follow. While Brave serves privacy preserving ads to the users of their browser, based on web history, and rewards them with their cryptocurrency BAT.
UBDI, on the other hand, rewards users in their local currency, cryptocurrencies like BAT (Brave) but also; BTC (Bitcoin), 0x (ZRX), BTG (Bitcoin Gold), ADA (Cardano), LINK (Chainlink), BCH (Bitcoin Cash), ATOM (Cosmos), DASH, DCR (Decred), DGB (Digibyte), DOGE (Dogecoin), EOS, ETH (Ethereum), LTC (Litecoin), NANO, XLM (Stellar Lumens), XRP (Ripple), and ZIL (Zilliqa), gold (and other precious metals) or even (soon) stock.
Instead of matching you with offers as you browse, UBDI uses your data to match and present you with ads and offers at your own pace, with larger payouts for those whose data matches them with the most valuable opportunities. We can do this because unlike Brave, which only uses a single source of data (search history) to match you with ads, UBDI has over 19, each of which can increase the value of your attention. UBDI is also more social, giving members a place to share, discuss, and learn from the data they take back from big tech companies.
When building our tribes, we wanted to figure out ways data could improve the quality of dialogue in interest-based forums and message boards. For a platform like Stocktwits, that might be adding verified trade data to posts about investing, allowing messages like “Just put 20% of my portfolio into $TSLA” to become verified as a user’s trade data is posted alongside it in real time. With data on user’s cryptocurrency portfolios and investment accounts, we’ve made it easier than ever to aggregate, manage and share data from diversified accounts with other traders in one place. Of course, we always let our members decide just how public or private they want their data to be, so if you want to use UBDI like a Blockfolio that you can earn from, you can!
For gaming forums and tribes, members might stream online multiplayer data or statistics from previous games to back up their reliability on the topic. For fitness, they might share Fitbit runs, or Strava workouts with each tribe giving members the opportunity to compete in competitions using their data.
When it comes to market research, we find our main competitors segmented into a few buckets. For DIY self-serve surveys we often see ourselves competing with Survey Monkey, although they don’t have respondents with data-verified attributes or data-insights. For political mobile research and polling specifically, we tend to set our sights on YouGov, whose liberal focus limits over half the potential earning opportunities for its members. There are also hundreds of market research firms in between, from companies like Disqo to Lucid that offer automated survey matching with hundreds of marketplaces and apps that pay users for their input.