CBD Study

Study about CBD in today's market
How does Target hold up among competitors? Target consistently holds 1/3 of the market share across the time-series, favored heavily by 30-39 y/os and Males. While the market share is split 50/50 on CBD-driving activities such as hiking and camping, Target has a majority of the market on runner users. Walmart is Target's major competitor, taking a vast majority of the market of users who have no exercise routine.

Observe how behavior affects sales: strong positive correlation between sale dollar amount spikes and increases in user transaction counts whose activities concentrate on "Running" as their Exercise Routine and "Hiking" as Outdoor Activity

When considering surges in sales, we recommend considering a targeted campaign for campers and runners. Spikes in transaction amount historically are driven by running and camping enthusiasts.
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market research
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PrivateMatch Criteria
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MerchantName is Target or Walmart or CVS or Walgreens

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